Rain has been evident here in Minnesota and all over the country and when April & May showers rain down, June’s flowers are bright, giddy and strong. With the talk of beautiful flowers, we are excited to bring you Tara, from A Day in Provence. We had the pleasure of working with Tara on a gorgeous style shoot/surprise proposal. She has an eye for all things floral and has yet to let us down with her charming ways about her and her floral styling.
Tell us a little bit about you and your business.
A Day in Provence is a floral & styling boutique continuously inspired by all things floral and french, vintage and beautiful. I love doing what I do each day & feel really grateful to have my own business in such a fun loving, creative urban area.
Having a creative team to work with & an incredibly supportive team at home makes our day to day details a bit easier. My husband and I have two daughters who brighten our world & an Airedale Terrier named Finnegan.
How did you begin your journey towards being a Florist?
The journey began years ago when my husband and I left our corporate careers & moved to Europe for nearly a year. I was in search of a new adventure, never dreaming I’d someday have a business of my own. I dabbled in flowers while living in Paris – stopping at flower shops of every kind & designing back at our apartment in the 6th arrondissement.
And a trip to Provence during that timeframe was oh so inspiring. The delightful food, pottery, fresh lavender & cobblestone streets…the focus on beauty in everyday life was a little something we wanted to bring back home with us. We moved back home to Minnesota months after & I started A Day in Provence one year later.
What is your favorite thing about being in your line of business?
I love the variety. Each wedding & event is treated like a brand new project for us. We never create the same thing twice. I also love the creative design aspects – the inspiration boards, the floral & ribbon selections, styling, and designing the floral pieces.
What is one thing you don’t forget to tell your clients?
“You can relax now. We’ll take good care of you.”
If you weren’t in the Floral industry, what would you like to do?
Ooh, this is tough, as I love this creative event industry. I’d maybe be a travel blogger or photographer documenting highlights of travels from around the world as my suitcase is always packed and ready to go!
Or, I always thought there would be such good energy working on a beautiful college campus…with students eager to learn & ready to take on the world. I could see myself working with students prepping to study abroad – such a life changing experience for me & is what officially started both my love for travel & never ending love for Europe!
How many weddings do you take on each year? And, how far in advance should clients book with you for their wedding?
We generally take on just under 30 weddings annually with peak season occurring from May – October. We have wedding clients booking with us anywhere from 6-12 months out.
If you could make an arrangement for someone famous, who would that be?
Well, one of our floral career highlights was meeting & designing for the beautifully talented Julie Andrews in Saint Paul a few years ago. I’m not sure I can top that one (and she would have been high on my list to begin with, et voilà!). I mean, how lucky can a girl get? Read about her Julie Andrews Meeting.
Photography: Whitney Furst Photography